01The Case 02The Brands 03The Partnership 04Next Steps

05 / 13 The Partnership · Four Pillars

One alliance,
built on four pillars.

Click any pillar to expand it.

Pillar 01

Member Acquisition Exchange

Burn trial memberships offered to Sam's Club Plus members; Sam's Club membership offers surfaced at Burn signup. Each brand feeds the other's funnel with pre-qualified, high-intent members.
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Pillar 02

In-Club Activations

Burn-led community workouts and wellness events staged at Sam's Clubs, paired with sampling of Member's Mark nutrition lines. Turns the club parking lot into a fitness destination.
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Pillar 03

Co-Branded Nutrition & Product

Burn-approved meal-prep programs built on Member's Mark; a co-branded protein / supplement endcap; a limited activewear capsule. Retail product channel meets fitness credibility.
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Pillar 04

Media & Content

A shared campaign — "Where Strong Families Shop and Train" — running across social, in-club screens and Burn app integration. One story, two audiences, national reach.
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Emphasis follows your lens — now Combined view

07–08 / 13 What Each Brand Wins

A fair trade.
Both boardrooms win.

What Sam's Club wins

  • New Plus-tier value story$120 justified
  • Foot trafficWeekly gym-goers
  • Wellness credibilityEarned
  • Member's Mark trialHigh trust
  • New member profileYounger women

What Burn wins

  • National brand legitimacyScale
  • Member acquisitionWarehouse-scale
  • Franchisee lead flowSam's markets
  • Retail product channelShelf space
  • Media reachMillions

Toggle View as Sam's Club or View as Burn in the top bar — the winning side moves first and lights up.

09 / 13 Pilot → National Roadmap

Prove it small.
Then scale it national.

Click a phase to open its KPIs.

Phase 1 · 90 days

Metro Pilot

3 metro markets in the density-match belt.

  • Markets3
  • Trial conversions VBaseline
  • Cross-signup rateTrack
Phase 2 · 6 months

Regional

Scale across the Southeast overlap cluster.

  • RegionSoutheast
  • Endcap testMember's Mark
  • Activations / monthRamp V
Phase 3 · launch

National + Ambassador

Full rollout with the Amber Balcaen campaign.

  • FootprintNational
  • CampaignStrong Families
  • Product lineCo-branded

Pilot markets drawn only from the overlap belt — FL / GA / NC / VA / TX / SC. No-overlap markets (MA, CT, RI, OR, DC) excluded.

10 / 13 Impact Model

Move the sliders.
Watch both brands grow.

Illustrative only  Every assumption below is a placeholder to be replaced with sourced conversion and membership-value data.

Cross-membership conversion rate4%
Participating locations150

Assumes ~320 Sam's Plus members reached per Burn gym and ~1,400 gym-goers reached per activating club, per cycle. Verify · all inputs

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projected new Burn members / cycle Illustrative
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projected new Sam's Club members / cycle Illustrative

11 / 13 Powered by 'corePHP'

The neutral architect
between two boardrooms.

'corePHP' originates and operates the connective tissue of this alliance — not a replacement for either brand's agency of record.

Role 01

Partnership Architect

Originated the deal and runs point between both organizations — a single neutral party keeping two membership giants aligned.

Role 02

Digital Infrastructure

Membership-verification integration between the two systems, a co-branded microsite and funnels, and offer-redemption tracking.

Role 03

Pilot Measurement

The shared KPI dashboard both boardrooms see — one source of truth for what the pilot is actually doing.

The boundary, stated plainly: creative campaigns stay with each brand's agencies. 'corePHP' builds and runs the connective tissue between them.

Next steps →