01 / 13 National Brand Alliance · Confidential Pitch
Strength
in Membership
A national alliance between America's warehouse club and America's fastest-growing women's fitness franchise.
Viewing as Combined view — toggle top-right to re-lens for either boardroom.
02 / 13 The Shared Member
One member.
Two memberships.
Burn's core member and Sam's Club's core household shopper are the same woman. Suburban, 28–48, running her family's health and her family's budget. She already pays two membership dues without knowing they belong together.
- Age band28–48
- IdentityMom · Athlete
- ~90% women VerifyCommunity
- Buys forThe household
- Household leadShe decides
- ShopsWeekly
- ValuesValue + trust
- MembershipRenews on ROI
03 / 13 Brand Snapshots
Two membership giants,
built for the same customer.
Click either card to flip for deeper stats.
America's fastest-growing women's fitness franchise
- Open locations400+
- Opening this year100+
- States38
- Members women~90% V
- 2025 new agreements51
- 2025 gyms opened36
- Active opens this year100+
- Franchise Partners women80%+
- Owners who began as members~75%
- Equity partnersMarshmello · K. Hart
Differentiator: in-gym Childwatch. Active member count Verify · not public.
America's membership warehouse club
- US clubs~600
- Paid members60–65M V
- Membership income YoY+7.1%
- New clubs 2026CA · TX · TN
- Plus tier penetration+180–320 bps
- Club fee (May '26)$50 → $60
- Plus fee (May '26)$110 → $120
- Private labelMember's Mark
- DigitalScan & Go
First fee increase since 2022 — partnership perks reinforce the new price. Member demographics Verify · from CMO.
04 / 13 Footprint Overlap
76% of Burn already lives
next door to Sam's Club.
328 of 434 Burn locations sit within 10 miles of a Sam's Club. Median distance just 5.9 miles. Drag the slider.
Top overlap states (Burn within 10 mi / total): FL 38/46 · GA 36/42 · NC 32/42 · VA 22/38 · TX 19/26 · SC 16/18. Exclude from pilot: MA, CT, RI, OR, DC.
12 / 13 Why Now